ASPS Announces Breast Reconstruction Awareness Day

Due to widespread lack of information about breast reconstruction options available to breast cancer victims, the American Society of Plastic Surgeons is announcing Breast Reconstruction Awareness (BRA) USA Day and a corresponding media campaign to raise awareness.

Many women do not know about their breast reconstruction options, and this lack of information can frequently result in diminished self-image and quality of life of women who undergo a mastectomy. In general misconceptions include:

  • Lack of awareness that post-mastectomy breast reconstruction is frequently covered by insurance
  • 70% of eligible women don’t understand their breast reconstruction options

The goal of BRA Day USA is to ensure that all breast cancer patients are fully informed of their surgical options and supported by a team of medical professionals working together for the patient’s best interest.

The awareness campaign has designated the third Wednesday of October as BRA Day USA, and this year’s date is October 17th. The selection of a day in October is significant in that October is Breast Cancer Awareness month.

As part of the campaign the ASPS has partnered with singing sensation Jewel, who has become the national spokesperson for BRA Day 2012. Jewel has recorded Flower, a song written in support of the campaign and she will be performing a charity concert in New Orleans on October 29, 2012. Proceeds will be donated to The Breast Reconstruction Awareness Fund of The Plastic Surgery Foundation and be used to support PSF research and breast reconstruction organizations, including the Breastoration program of the Cancer Association of Greater New Orleans.

You can download the song Flower from iTunes and

For more information,

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